Comments for Where's the ROI? http://wherestheroi.com Trying to calculate the return on investment on *everything* Wed, 10 Feb 2010 05:14:46 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Facebook’s New Look: Too Much Optimization? by Todd http://wherestheroi.com/social-media/facebooks-new-look-too-much-optimization/comment-page-1/#comment-12 Todd Wed, 10 Feb 2010 05:14:46 +0000 http://wherestheroi.com/?p=69#comment-12 Taking a step back from the specifics of the redesign, Facebook has adopted a culture of "moving quickly" which many traditional brands and companies could learn from. All too often traditional offline businesses waste internal resources against 'discovery' phases, endless meetings, and bureaucracy (not to suggest discovery phases don't serve an important role, but I've been privy to many meetings with uninformed participants wasting the hours of those with large salaries -- i.e. expensive meetings). I find their aggressive approach refreshing, and potentially, in the end, it might actually be more cost-effective than the meandering that's common place today. Side note, users will always whine about change -- ignore it. Instead focus on more valuable, data-centric feedback in terms of repeat purchases, new visits, revenue, etc. Taking a step back from the specifics of the redesign, Facebook has adopted a culture of “moving quickly” which many traditional brands and companies could learn from. All too often traditional offline businesses waste internal resources against ‘discovery’ phases, endless meetings, and bureaucracy (not to suggest discovery phases don’t serve an important role, but I’ve been privy to many meetings with uninformed participants wasting the hours of those with large salaries — i.e. expensive meetings). I find their aggressive approach refreshing, and potentially, in the end, it might actually be more cost-effective than the meandering that’s common place today.

Side note, users will always whine about change — ignore it. Instead focus on more valuable, data-centric feedback in terms of repeat purchases, new visits, revenue, etc.

]]> Comment on Prediction: Social Media ROI Gets Serious in 2010 by Ravit Lichtenberg http://wherestheroi.com/social-media/2010-the-year-social-media-roi-gets-serious/comment-page-1/#comment-11 Ravit Lichtenberg Sun, 27 Dec 2009 05:32:52 +0000 http://wherestheroi.com/?p=42#comment-11 Jeremy, Thanks for the great discussion re ROI and the implication for staffing and budget allocation. We're definitely seeing a shift in this area especially in large enterprises. It will be interesting to see when and how those mainstream corporations integrate, as a standard, job description and compensation that is contingent upon ROI. It's very common for sales organizations but a shift of terms for marketing organizations. Best, Ravit Jeremy,

Thanks for the great discussion re ROI and the implication for staffing and budget allocation. We’re definitely seeing a shift in this area especially in large enterprises. It will be interesting to see when and how those mainstream corporations integrate, as a standard, job description and compensation that is contingent upon ROI. It’s very common for sales organizations but a shift of terms for marketing organizations.

Best,
Ravit

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